The Ripple Effect

I've always believed in the power of connections, but it wasn’t until recently that I truly saw the magic of networking. Early in my career, I attended networking events with one goal in mind: closing deals. I didn’t think about referrals or partnerships—I assumed everything was up to me. But as I joined more networking groups, I saw people genuinely helping each other, making introductions, and offering support. These relationships weren’t transactional; they were real.

Think back to the last time someone asked you for an introduction? Did you hesitate? Probably not. What I realized was this: most people love to help, especially when it’s within their power to do so. A simple introduction might seem small, but it can have significant positive outcomes. 

One experience stands out: I introduced two people via a quick email, thinking nothing of it. A few months later, they both reached out to thank me, saying that connection led to new opportunities. One of them even referred a client to me, which significantly boosted my business.

That moment was a turning point. I realized that I enjoy connecting people; I was making introductions without an ulterior motive, and my colleagues were doing the same. I decided I had to get out of my own way and not be afraid to ask for and accept the same type of support I was offering to others.

Networking isn't all about making deals; it's about making connections. I’ve attended many more networking events than I will ever have clients. That's ok–I don't aim to gain a client every time I attend an event. I look to grow my network in ways that benefit everyone involved. It’s a simple shift in mindset, but it’s made all the difference in how I approach networking and, frankly, in how I approach life.